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Latino Sox fans lost in lineup shuffle
Felipe Gomez, a Jamaica Plain barber, still wears his Red Sox cap, the bill crisp across his brow. He still roots for his adopted hometown team, and he always looks forward to visits from such players as David Ortiz when they are in need of a haircut.more
Latino Sox fans lost in lineup shuffle
Felipe Gomez, a Jamaica Plain barber, still wears his Red Sox cap, the bill crisp across his brow. He still roots for his adopted hometown team, and he always looks forward to visits from such players as David Ortiz when they are in need of a haircut.more
Latino fans lost in lineup shuffle
Felipe Gomez, a Jamaica Plain barber, still wears his Red Sox cap, the bill crisp across his brow. He still roots for his adopted hometown team, and he always looks forward to visits from such players as David Ortiz when they are in need of a haircut.Butmore
LucidMedia Launches Pioneering Spanish-Language Contextual Advertising Platform, with 14,000 Categories Targeting Growing Online Market
NEW YORK, BUSINESS WIRE -- LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, today announced that is has completed and released a Spanish-language version of its ClickSense(R) contextual advertising platform,more
LucidMedia Launches Pioneering Spanish-Language Contextual Advertising Platform, with 14,000 Categories Targeting Growing Online Market
LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, today announced that is has completed and released a Spanish-language version of its ClickSense contextual advertising platform, enabling online advertisers andmore
LucidMedia Launches Pioneering Spanish-Language Contextual Advertising Platform, with 14,000 Categories Targeting Growing Online Market
NEW YORK - (Business Wire) LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, today announced that is has completed and released a Spanish-language version of its ClickSense contextual advertising platform,more
LucidMedia Launches Pioneering Spanish-Language Contextual Advertising Platform, with 14,000 Categories Targeting Growing Online Market
NEW YORK (Business Wire) -- LucidMedia (www.lucidmedia.com), an online contextual advertising platform and meta-network, today announced that is has completed and released a Spanish-language version of its ClickSense(R) contextual advertising platform,more
Latino Sox fans lost in lineup shuffle
Felipe Gomez, a Jamaica Plain barber, still wears his Red Sox cap, the bill crisp across his brow. He still roots for his adopted hometown team, and he always looks forward to visits from such players as David Ortiz when they are in need of a haircut.Butmore
Baskin-Robbins Names New Head Of U.S. Hispanic Marketing
CANTON, Mass., Sept. 22 /PRNewswire/ -- Baskin-Robbins is pleased to announce the appointment of Carlos Nunez as head of the company's U.S. Hispanic Marketing effort, a newly expanded role. Nunez, a Peruvian-born U.S. citizen, is currently Baskin-Robbinsmore
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social Media
MINNEAPOLIS , Sept. 22 /PRNewswire/ -- General Mills Inc ., today announced the launch of a year-long partnership with the Univision Network, the country's leading Spanish-language television network, which will expand the reach of its highly successfulmore
Five Moms Call on Hispanic Community to take a stand against Cough Medicine Abuse.
Five moms from across the country, who have spent the past year trying to educate parents about the dangers of teen cough medicine abuse, are calling upon the Hispanic community for help. The Five Moms campaign, an online grassroots effort developed bymore
HSF and P&G team up to support Hispanics Pursuing Careers - Sciences, Technology, Engineering & Math
Procter and Gamble (P&G) and its Bounty, Charmin, Tide, and Pampers brands, announced they are contributing $150,000 to the Hispanic Scholarship Fund (HSF), an organization supporting Hispanic higher education, to provide scholarships for Latinomore
The Kaiser Family Foundation & Univision launch campaign featuring HIV-Positive Latinos & Loved Ones
The Kaiser Family Foundation and Univision Communications Inc unveiled 'SOY...' ('I AM...'), a groundbreaking Spanish-language media campaign featuring the personal stories of a diverse group of Latinos living with HIV and the people who love them. Themore
'Germinator' streamlines Idea Generation Process.
Just over a year after its release, the AcuPOLL Germinator process has proven it can change the way companies develop new product ideas and which of those are ultimately put before consumers. The innovative methodology enables brand executives tomore
Baskin-Robbins names Carlos Nunez Head of U.S. Hispanic Marketing.
Baskin-Robbins announced the appointment of Carlos Nunez as head of the company's U.S. Hispanic Marketing effort, a newly expanded role. Nunez is currently Baskin-Robbins Director of Marketing (Americas, Europe & Middle East) & Consumer Insights. Hemore
Shift in Blue Chip Marketing Spend.
Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketingmore
ANA: 42% of advertisers have in-house agencies.
A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings - thought to be the 'mostmore
Best Global Brands: Lessons Learned
Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money onmore
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social Media
MINNEAPOLIS , Sept. 22 /PRNewswire/ -- General Mills Inc ., today announced the launch of a year-long partnership with the Univision Network, the country's leading Spanish-language television network, which will expand the reach of its highly successfulmore
Georgia Hispanic Bar Association Announces Glianny Fagundo As President
Georgia Hispanic Bar Association Announces New President and Boardmore
Credit Crunch Still Has Hold on Everyday Life
Gail MarksJarvis--Chicago Tribune Related StoriesThe nation's financial crisis seems to have eased. But that doesn't mean consumers, investors and the economy are in the clear. The government proved during one of the most remarkable weeks in the nation'smore
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social Media
Partnership with Univision Will Air Sponsored Vignettes with Cooking, Nutrition Tips MINNEAPOLIS, Sept. 22 /PRNewswire/ -- General Mills Inc., today announced the launch of a year-long partnership with the Univision Network, the country's leadingmore
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social M....
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social Media Partnership with Univision Will Air Sponsored Vignettes with Cooking, Nutrition Tips MINNEAPOLIS, Sept. 22 /PRNewswire-HISPANIC PR WIRE/ -- Generalmore
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social Media
MINNEAPOLIS , Sept. 22 /PRNewswire/ -- General Mills Inc ., today announced the launch of a year-long partnership with the Univision Network, the country's leading Spanish-language television network, which will expand the reach of its highly successfulmore
Chief Hispanic Marketing Officer
NEW YORK Everyone knows by now that the Hispanic demo is a growing one, but how do marketers go about addressing it? Is there a dedicated team in place charged with reaching Hispanics or are all marketers in a company responsible for focusing some ofmore
Pizarro: Face of San Jose's Biblioteca Latinoamericana retires
A festive send-off is planned for Linda Mendez-Ortiz, who's retiring Oct. 3 as the branch manager of the Biblioteca Latinoamericana after a 31-year career with the San Jose Public Library system. Starting at the old main library on San Carlos Street,more
Passports Denied: Mexican-Americans Can't Travel
Editor?s note: Hundreds, perhaps thousands, of people of Mexican descent were subjected to unreasonable and arbitrary demands to prove that they are citizens of the United States before getting a passport. This includes Texas native, David Hernandez, amore
Legal and Illegal, Latinos Labor to Rebuild Texas
PASADENA, Texas -- All along the Texas coast, Latino immigrants are hauling away fallen trees, slashing through storm-tangled brush, patching punctured roofs. On working-class corners, on ladders in front of Victorian houses, in the yards of ornatemore
General Mills' Hispanic Marketing Platform Que Rica Vida Expands Its Reach to Television, Social Media
MINNEAPOLIS, Sept. 22 /PRNewswire/ -- General Mills Inc., today announced the launch of a year-long partnership with the Univision Network, the country's leading Spanish-language television network, which will expand the reach of its highly successfulmore